Technicolor and Summit Entertainment announced that they have entered into an agreement to release the upcoming action adventure “Drive Angry” in North American movie theatres in the Technicolor 3D format.
For more information visit: www.technicolor.com
Unedited press release follows:
Summit Entertainment to Support Technicolor 3D Format with ‘Drive Angry’
Studio to Make Feature Available to a Wider Audience in 3D through Technicolor’s 35mm film-based Solution
PARIS & HOLLYWOOD–Technicolor (Euronext Paris:FR0010918292)(NYSE:TCH) and Summit Entertainment today announced they have entered into an agreement to release the upcoming action adventure Drive Angry in North American movie theatres in the Technicolor 3D format.
The film, which stars Nicolas Cage, Amber Heard and William Fichtner, was directed by Patrick Lussier, and was shot entirely in 3D and is set for release on February 11, 2011. Technicolor 3D is a high-quality solution that utilizes 35mm projectors, enabling those theatres which have not yet converted to digital projection to participate in the success of 3D. Summit Entertainment will make Drive Angry available to exhibitors in both Technicolor 3D and digital 3D formats.
“Technicolor 3D allows us to bring Drive Angry to a wider number of theatres in 3D,” said Richie Fay, President of Domestic Distribution for Summit Entertainment. “We see Technicolor 3D as a great bridge solution for the industry as the digital cinema conversion progresses.”
Technicolor 3D is currently installed on more than 300 screens in North America, and has recently launched internationally in the United Kingdom, Germany, Italy, Spain, and Japan. The format was initially launched in theatres in March 2010. To date, nine films have been released in the format, including features from DreamWorks Animation, Lionsgate, Paramount Pictures, Universal Pictures, Warner Bros., and The Weinstein Company. Upcoming titles planned for release in the Technicolor 3D format include Jackass 3D, Saw 3D, Megamind, and Yogi Bear.
“Since the launch of Technicolor 3D in movie theatres last spring, we’ve had tremendously positive feedback from our studio partners, our exhibitor partners, and moviegoers,” said Joe Berchtold, President of Technicolor’s Creative Services division. “We’re thrilled to be working with Summit Entertainment on the release of Drive Angry in the Technicolor 3D format.”
In Drive Angry a vengeful father escapes from hell to hunt down the people who brutally killed his daughter and kidnapped her baby.
How Technicolor 3D Works
Technicolor 3D employs a proprietary production-to-projection system that leverages 35mm film projectors, in use today by the majority of U.S. and international theatres, to deliver a high-quality 3D presentation to moviegoers. A patent-pending lens system splits the left and right eye images as the film runs through the projector and delivers a 3D-ready image onto a silver screen. The solution works with circular polarized glasses–identical to those used for digital cinema 3D–to translate the film’s content into an image that is perceived by the viewer as being three-dimensional. The silver screen can be used for the projection of both Technicolor 3D as well as digital 3D content. For more information please visit www.technicolor3D.com.
With more than 95 years of experience in entertainment innovation, Technicolor serves an international base of entertainment, software, and gaming customers. The company is a leading provider of production, postproduction, and distribution services to content creators and distributors. Technicolor is one of the world’s largest film processors; one of the largest independent manufacturers and distributors of DVDs (including Blu-ray Disc); and a leading global supplier of set-top boxes and gateways. The company also operates an Intellectual Property and Licensing business.