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Unedited press release follows:
“Technicolor Experience Center” Opens To Push The Boundaries Of Immersive Content And Technology
Center to harness Technicolor’s artistic and technological expertise in the VR and AR markets
Los Angeles (California) – July 28, 2016 – Technicolor (Euronext Paris: TCH; OTCQX: TCLRY) a worldwide technology leader in the media and entertainment sector, has announced the opening of the Technicolor Experience Center. The center is tasked with developing high-concept content, platforms and technology for virtual reality (VR), augmented reality (AR) and other immersive media applications.
The facility is led by Marcie Jastrow, who has been named Senior Vice President of Immersive Media for Technicolor. Over the past two decades, Jastrow has earned a track record in the entertainment industry for building innovative teams, technology and workflows that bring ground-breaking projects to market and has led Technicolor’s efforts in developing new partnerships. Based in Culver City, California, the Technicolor Experience Center occupies a purpose-built space that enables communities of artists and technologists across teams at Technicolor, as well as partners, to discover and create immersive experiences throughout entertainment, advertising, and other commercial applications.
As the parent company to The Mill, MPC, and Mr. X, Technicolor has worked on dozens of virtual and augmented reality projects, including: The Guardian’s 6×9 (The Mill), Nike’s Turkey 360 (The Mill), 20th Century Fox’s The Martian (MPC) and Felix & Paul Studios’ Introduction to VR (MPC). Work is also underway on upcoming VR releases for Warner Bros.’ Suicide Squad (MPC), MGM-Paramount’s Ben-Hur (Mr. X), and Jack Daniels’ marketing campaigns (The Mill).
Meanwhile, Technicolor’s Research and Innovation (R&I) labs are developing a wide range of foundational technologies such as immersive formats and tools that are being applied to enhance the creation and distribution of immersive content.
“The Technicolor Experience Center creates a vibrant ecosystem that enables our teams, partners and customers to advance the state-of-the-art in this new form of storytelling,” said Tim Sarnoff, Technicolor Deputy CEO and President of Production Services.
Technicolor, a worldwide technology leader in the media and entertainment sector, is at the forefront of digital innovation. Our world class research and innovation laboratories enable us to lead the market in delivering advanced video services to content creators and distributors. We also benefit from an extensive intellectual property portfolio focused on imaging technologies. Our commitment: supporting the delivery of exciting new experiences for consumers in theaters, homes and on-the-go.