Technicolor announced that it has been selected by Orange for production of a promotional spot and 3D intro for broadcasts of the French Open tennis tournament at Roland Garros.
According to the statement, since May 23 and through June 6, 2010, Orange is broadcasting all Roland Garros center court matches live in 3D for the first time, on Orange TV (channel 33), with Technicolor chosen to produce content related to the event.
All Orange subscribers with optic fiber connections or HDTV ADSL service, equipped with a compatible 3D TV set and active glasses, can view the promotional spot and event intro on the dedicated Orange TV service.
To carry out the project, Technicolor is leveraging its exclusive partnership recently signed with Cow Prod, a Paris production company and creative agency specialized in 3D.
For more information visit: www.technicolor.com