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Technics Gear to Support TIDAL

Panasonic Consumer Electronics Company announced that select Technics equipment will support the TIDAL streaming music service.

For more information visit: www.technics.com


Unedited press release follows:

Technics Products to Support TIDAL with the High-Quality Sound Experience of Its Lossless Audio Streaming

NEWARK, N.J., Dec. 22, 2016 — Starting in January 2017, Technics will support TIDAL, the global music and entertainment platform that delivers rich, robust music through high-quality streaming. This will enable Technics to offer a higher-quality streaming music experience to its end users.

What is TIDAL
TIDAL is a global music and entertainment platform that brings artists and fans together through unique music and content experiences. TIDAL’s extensive catalogue is supplemented by exclusive content, including exclusive videos and songs featuring the world’s top musicians, athletes and entertainers and up-and-coming independent artists.

With TIDAL’s lossless audio experience, you can enjoy your music the way the artists intended through Audirvana. TIDAL lets you play all your favorite music wirelessly in High Fidelity sound quality in every room of your house.

TIDAL is a global, experiential, entertainment platform built for fans, directly from artists around the world. TIDAL members enjoy exclusively curated content that directly connect artists with their fans in multiple ways. The service offers high-fidelity, CD sound quality music, high resolution video, an opportunity to discover new artists via TIDAL Rising and unique experiences via TIDAL X. TIDAL is available in more than 52 countries, with more than a 42.5 million song catalog and 140,000 high quality videos.

- Technics products that support the TIDAL service
SU-G30 and SC-C500 in US.

- Timing for TIDAL service support
January 2017

- TIDAL service support method
Users who already have one of the applicable products will need a Firmware Update as described below. Also required is an update for Technics Music App, which will be distributed at the same time.

- Firmware update via Internet
The firmware will automatically be prompted for the update when the applicable Technics product is connected to the Internet.

- Download to USB
Download the firmware that is distributed to the Technics support site onto a USB memory device, then insert the memory device into the applicable product to update the firmware.

TIDAL and Technics Will Also Launch a 90 Days Free Trial Promotion
A 90 Days Free Trial promotion will also begin as soon as the TIDAL service is supported. This will be effective only for users who already have an applicable Technics product, or users who newly purchase one but don’t yet have a TIDAL account.

- Promotion timing
January 2017 (scheduled to coincide with the firmware update)

- How to participate in the promotion
Users who already have an applicable product with the firmware update simply need to create a new TIDAL account from the link on the TIDAL screen of the Technics Music App. This registers them for the 3-Month Free Trial promotion.

For more information, please visit www.tidal.com.

Follow TIDAL at http://facebook.com/tidal, http://twitter.com/tidalhifi and https://instagram.com/tidal/

About Panasonic Consumer Electronics Company
Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including products from VIERA Life+ Screens, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Beauty, Grooming, Wellness and Personal Care products and more. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. To learn more about our products, visit panasonic.com.

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