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Testronic CTO to Present at Media-Tech and Blu-ray Disc Academy

Testronic Laboratories announced that Adam Lesh, its Chief Technical Officer, has been tapped as a presenter for both the Media-Tech Global Expo and Summit and the Blu-ray Disc Academy conferences to be held in Frankfurt, Germany.

According to the statement, Lesh will present “3D: How We Got Here and Where Are We Going” at the Blu-ray Disc Academy on May 19th, 2010 and will participate in the Media-Tech Technical Laboratory program ‘Industry Experts Road Mapping Future Trends’ on May 21st, 2010. His presentations will cover the history of 3D in the home, as well as emerging innovations including Blu-ray 3D.

For more information visit: www.testroniclabs.com


Unedited press release follows:

Testronic CTO Adam Lesh to Present at Media-Tech & Blu-Ray Disc Academy

Sessions Focus on 3D Blu-ray with Cutting Edge Insight & Experience

May 18, 2010 (Burbank, CA) Adam Lesh, Chief Technical Officer of Testronic Laboratories North America and respected industry expert, has been tapped as a presenter for both the Media-Tech Global Expo and Summit and the Blu-ray Disc Academy conferences to be held in Frankfurt, Germany. Lesh will present “3D: How We Got Here and Where Are We Going” at the Blu-ray Disc Academy on May 19th, 2010 and will participate in the Media-Tech Technical Laboratory program ‘Industry Experts Road Mapping Future Trends’ on May 21st, 2010. His presentations will cover the history of 3D in the home, as well as emerging innovations including 3D Blu-ray.

Mr. Lesh’s session for the Blu-ray Disc Academy will focus on the critical need to ensure optimal consumer experiences on the content side. He will also provide an overview of 3D technology and delve into important aspects of the 3D BD technologies that are impacting the industry and affecting the professional Blu-ray community.Testronic Labs, home to one of the world’s most experienced 3D BD testing facilities, has encountered a number of issues and considerations first hand, including content issues, interoperability, and 2D compatibility.Mr. Lesh will address these and other insights from Testronic Labs’ experiences.

The Media-Tech Association was created in 2001 to serve every facet of the optical and removable storage media manufacturing industry in Europe. The Blu-ray Disc Academy was established under the aegis of the Media-Tech Association, with the support of the Blu-ray Disc Association, to showcase the creative aspects of the Blu-ray format and its potential business opportunities.Through its Forum, the Blu-ray Disc Academy is specifically designed to bring together the creative community and business and marketing professionals from across Europe to share experiences in turning content into profit.The Frankfurt event will present recognized industry experts addressing issues of content creation, advance interactive features, market opportunities and a series of unique live demonstrations.

For further information about the events, visit www.media-tech.net/2010-expo-summit and www.blurayacademy.com. For further information about Testronic Laboratories, visit www.testroniclabs.com.

About ADAM LESH, Chief Technical Officer, North America, Testronic Labs
Adam began his professional career as a consultant for Andersen Consulting and continued in that field after achieving his MBA from the Anderson Graduate School of Management at UCLA.

He soon joined the Technical Operations Division of Warner Bros., where he was tapped to work with the Home Video division to pioneer content preparation for the new DVD format. He successfully steered the fledgling facility (GDMX) through hardware and software alpha and beta testing, hiring of personnel for the all-new jobs of MPEG-2 compression, DVD authoring and QC, and establishing processes and procedures for asset management and preparation for DVD production.

In 1997, Adam opened one of the first independent DVD authoring facilities in the world, Advanced Media Post, growing it to $1.2M in annual sales within four years. With clients such as Lionsgate Entertainment, he expanded AMP to become a full service boutique post production facility.

In 2008, Adam sold AMP and joined Testronic Laboratories in the newly established position of Chief Technical Officer, North America. Since joining the TL team, Adam has been involved with process improvement for both DVD and Blu-ray QC, developing comprehensive test plans and procedures for BD-Live, Digital Copy, and, most recently, 3D, for a variety of Studio clients, and expanding TL’s services to better ensure a positive consumer experience for TL’s clients’ products.

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