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Unedited press release follows:
Testronic unveils new brand identity
July 09, 2013 (Burbank, CA) Testronic, the global leader in quality assurance services for film and television, games, hardware, and software, today revealed its new brand identity. The new look provides a complete overhaul of the company brand and positively promotes the services that Testronic supplies and industries that it serves.
Last year was a record year for Testronic and this year is expected to be even better. The new brand has been created to communicate the quality and integrity of the company’s business lines and services, in order to support further growth. The logo is unashamedly simpler than the old identity, but creates more impact with a distinctive emblem and its bold use of colour. The emblem is formed by colour coded ticks, each representing one of the four Testronic business lines. The company has for a long time internally referred to Games, Film & TV, Digital TV and Software, but now this will also form part of the external communication message to Testronic customers.
The supporting strapline “Our assurance is your guarantee” is more than a simple statement; it is a positive commitment to the customer. It is also a promise of quality. Testronic has an impeccable customer retention record and therefore the bold statement isn’t without merit.
Mike McGarvey, Testronic CEO commented “This is an exciting time in Testronic’s history. We are restructuring for further growth and the new brand development is an important part of this. It will allow us to clearly communicate the range of services that Testronic offers and assist internal communication across our business lines.”