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The Year of the Projector

Pacific Media Associates announced that the worldwide front projector market will grow to a total of 8.65 million units in 2010 from its 2009 level of 6.33 million units.

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Unedited press release follows:

Pacific Media Associates Predicts Nearly 40% Annual Growth in Projector Market

New Era (sub-500 lumen) Category Expected to Grow by More Than 100%

Menlo Park, California, USA – September 16, 2010. According to Pacific Media Associates (PMA), the worldwide market information experts on front projectors, the worldwide front projector market will grow to a total of 8.65 million units in 2010 from its 2009 level of 6.33 million units. Although some of the growth is because of comparison with a relatively weak 2009 due to the recession, the rest is due to stronger demand for a number of recently-introduced products that have responded to changing buyer demands.

PMA has dubbed 2010 “The Year of the Projector” because numerous supply-side product innovations, combined with rapid demand-side growth in developing countries, have breathed new life into what had become a mature industry with single-digit growth rates. “Innovations such as 3D-ready ultra-short-throw models, built-in interactivity, PC-free presentations, and LED or laser illumination are responding to user needs, in some cases expanding the lists of applications or buyer types for which projectors can be used,” said Dr. William Coggshall, President of Pacific Media Associates. “And countries in MEA (Middle East and Africa), Latin America, the ASEAN countries, and China are growing at rates outpacing those in the historically larger markets, often due to major national programs for education.”

Although it is not the largest category within the overall projector market, the New Era (sub-500 lumen) category is the fastest-growing one, and is expected to grow from 512,000 units in 2009 to 1,143,000 units in 2010. “The two sweet spots in this category are the tiny battery-powered pico projectors currently offering a brightness maximum of 50 lumens, and their larger wall-powered personal projector siblings,” said Coggshall. “During 2010 we expect the pico projectors to account for roughly three times as many units as the personal projectors.”

About Pacific Media Associates
Pacific Media specializes in worldwide front projector market information, including New Era (sub-500 lumens), Mainstream (500-4999 lumens), and High-End (5000+ lumens) categories. Their Industry Service family of publications provides detailed worldwide quarterly updates (sell-in data and forecasts) on front projector markets, newsletters on new products and other key industry developments, and biennia Web surveys of North American dealers and end users (including organizations and individual consumers). Their Tracking Service family of monthly reports offers timely sell-through data and analysis on unit sales, true volume-weighted street prices, and inventories of front projectors sold by leading North American retailers, resellers, and distributors. Pacific Media Associates was established by Dr. William Coggshall, who was a co-founder of Dataquest and helped start the syndicated high-tech market information business.