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THX Media Director Takes Flight

THX Ltd announced that the upcoming release of Red Tails on Blu-ray and DVD incorporates THX’s Media Director technology.

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Unedited press release follows:

THX Media Director™ Becomes More Readily Available to Consumers With Upcoming Lucasfilm and Twentieth Century Fox Title, Red Tails on Blu-ray™, DVD

Additional Partnerships with Industry’s Top Quality Assurance Facilities Broaden Accessibility of THX Media Director Titles for Artistically Accurate, Shockingly Simple, High-Quality Home Entertainment

LAS VEGAS, April 16, 2012 — (NAB 2012 – Booth # SL14407) THX Ltd. today announced new additions to its THX Media Director™ ecosystem, including the upcoming Lucasfilm Ltd. and Twentieth Century Fox Home Entertainment release of Red Tails on Blu-ray™ and DVD, and new quality assurance partners, The Testing Group and Testronic Labs.  THX Media Director is a technology that transforms digital media into smart content, enabling CE devices (i.e., Blu-ray players, set-top boxes, AVRs, HD displays) to automatically select the audio and video settings that best represent the director’s vision, vastly simplifying the home entertainment experience and preserving artistic intent.

Slated for release on May 22, the Red Tails Blu-ray set is the second Lucasfilm and Fox title to feature THX Media Director; the first being Star Wars: The Complete Saga, released in September 2011.  THX worked with both companies to capture the picture and sound characteristics specific to this movie and encode that information on the THX Media Director enabled Red Tails Blu-ray and DVD products, so fans will be able to sit back and enjoy the high-flying, action-adventure film as its creators intended.

The promise of delivering a premium home entertainment experience to consumers around the world doesn’t end there.  THX recently partnered with The Testing Group and Testronic Labs, two of the world’s top disc testing companies, to oversee the quality assurance of THX Media Director enabled content.  In working with these types of facilities, THX enables content creators and artists to more easily preserve the ideal audio and video settings for movies, games, music and more – while taking the guesswork out for consumers.

The Testing Group – As a fully operational state-of-the-art testing facility serving the digital content and commerce marketplace, the Testing Group has partnered with THX as a testing lab that can verify THX Media Director technology, helping to support a more heightened and seamless consumer experience.  With more than 30 years of experience, owners Lauren Evers and James Richardson have brought invaluable innovations and standards that have helped pave the way for rapid critical mass acceptance of DVD, Blu-ray and other digital applications.

Testronic Labs – The global leader in quality assurance services for film, television and a notable array of other industries, Testronic enjoys a close collaboration with major studios and premier content owners in safeguarding the consumer experience.  An expert supplier of testing services for 18 certification programs, Testronic is uniquely positioned to ensure the highest quality consumer deliverables and now fully supports THX Media Director.

In the last year and a half, THX has grown its list of THX Media Director partners and customers to encompass leading CE manufacturers, chip developers, content creators, authoring facilities, streaming media content and Blu-ray Discs.  THX continues to deliver on its promise to bring its technology to consumers’ living rooms and intends to introduce additional THX Media Director enabled titles and devices to simplify and enhance the home entertainment experience.

THX at NAB 2012:
THX will be showcasing THX Media Director through demos and new THX Media Director enabled partners at NAB booth # SL14407.  In addition THX will be showcasing its new cineCube™ HD application and its full suite of THX cineSpace™ color management tools.

About THX:
From the big screen to your screen, THX ignites your passion for exciting entertainment experiences. Founded by George Lucas and recognized by audiences around the globe, THX is synonymous with the design and certification of world-class cinemas, premium audio systems, 3D HDTVs and blockbuster movies.  Products featuring THX technologies defy convention and define quality in their class, whether in the cinema, in the home or on the road.