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Time Warner Launches iPad TV Streaming App

Time Warner Cable announced its new TWCable TV app for the Apple iPad, which allows the company’s video customers to stream live linear television to the device.

According to a later statement, the new app proved so popular that it overloaded Time Warner’s system.

For more information visit: www.timewarnercable.com


Unedited press releases follow:

ANY ROOM CAN BE THE TV ROOM WITH TIME WARNER CABLE’S NEW iPAD APP

Release Date:03/15/2011

(New York, NY) – Time Warner Cable today announced the launch of the TWCable TV™ app for the Apple iPad™, allowing video customers to stream live linear television to the device at no additional charge. This free feature gives Standard (Expanded Basic) and higher video customers with Roadrunner or Earthlink Cable Internet service the ability to watch many of our most popular national channels to which they already subscribe, in HD on their iPads anywhere within their own home. Customers can navigate on their iPads with the aid of a mini- guide within their wireless home network. Additional services, including remote control functionality, video on demand viewing capability and the ability to program their DVR will be added on a continuing basis.

“We are tremendously excited about this app, which is the first of many that will allow our customers to harness the power of their tablet-type devices. No other cable company has done this, and we are thrilled to be the first,” stated Rob Marcus, President and Chief Operating Officer for Time Warner Cable. “Helping our customers see the content they’re paying for on multiple devices makes their Time Warner Cable subscription even more valuable, and they can expect much more from us in this space very soon.”

To use this feature, customers simply download the app from the iTunes® App Store™, launch it, log in and scroll through the channel lineup to select preferred programming.

For a complete channel lineup and more information on the app please visit the Time Warner Cable Untangled blog at: http://www.timewarnercable.com/nynj/learn/cable/TWCableTV/TWCableTV_iPad.html

About Time Warner Cable
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas — New York State (including New York City), the Carolinas, Ohio, Southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14.7 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmediasales.com.

TWCABLETV APP SEES OVERWHELMING DEMAND

Release Date:03/16/2011

(New York, NY) — Time Warner Cable’s new TWCableTV app for the iPad experienced high consumer demand on Tuesday, its first day of release, ranking as the most frequently downloaded free app in the App Store.

“We’re thrilled that our customers like the new app and now are able to enjoy television in any room in the house,” said Rob Marcus, President and COO of Time Warner Cable.

The new app’s popularity was so strong that it unfortunately overwhelmed the system, causing an inability for some customers to download it on Tuesday evening.

“We apologize that some of our customers who attempted to use the new TWCableTV™ app for the iPad™ were unable to do so last night,” Marcus said. “While we anticipated that the app would be popular, the demand was overwhelming. We are sorry for any frustration and inconvenience our customers experienced.”

TWC has temporarily reduced the number of channels available via the iPad app to 15, which helps to ease strain on the authentication process while we work on a permanent fix. The full complement of 30 channels will be restored as quickly as possible and more channels will be added in future iterations.

“We strive to provide an unparalleled customer experience and are hard at work to ensure that we can meet the demand,” Marcus added. “We want to thank our customers for their enthusiasm about the app and for their patience as we work through some growing pains.”

Customers who would like to follow the latest developments can do so at www.twcableuntangled.com, the company’s blog.

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