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Toshiba Licenses Rovi TotalGuide

Rovi Corporation announced that Toshiba Corporation will use Rovi TotalGuide in its Toshiba televisions, Blu-ray Disc (BD) players and recorders, as well as mobile and tablet devices in the United States and Europe.

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Unedited press release follows:

Rovi and Toshiba Sign TotalGuide License Agreement

Santa Clara, Calif. – 7/12/2011 – Rovi Corporation (NASDAQ: ROVI) and Toshiba Corporation have signed a multi-year agreement for use of Rovi TotalGuide and its interactive program guide (IPG) patent portfolio in Toshiba televisions, Blu-ray players and recorders, as well as mobile and tablet devices in the United States and Europe, expected to be sold in Spring 2012.

Rovi TotalGuide unifies search, discovery and recommendations to provide consumers with one destination where they can access content seamlessly from the Internet and from broadcast services. In addition, Rovi and Toshiba will be working together to launch new interactive advertising capabilities on Toshiba devices with TotalGuide, helping to expand the value to advertisers, and extend the reach to consumers on the Rovi Advertising Network.

“Rovi has unique solutions and essential intellectual property that are critical in bringing a simplified entertainment experience to consumers looking to access digital content of all types from a variety of sources,” said Mr. Hiyama, Chief Marketing Executive, Digital Products & Services Company, Toshiba Corporation.  “Our license agreement with Rovi is an important piece in bringing content discovery to a new level for consumer enjoyment.”

“Our announcement today with Toshiba emphasizes the value and importance of Rovi technology and intellectual property to CE manufacturers globally,” said Thomas Carson, executive vice president of sales and marketing, Rovi. “We are excited to help Toshiba enhance its entertainment experience and look forward to working together to enable advertisers with an offering that engages the consumer.”

In addition to the latest licensing agreement, Rovi is powering a number of other digital entertainment capabilities on Toshiba’s connected devices. The company’s RoxioNow entertainment platform is behind the recent launch of a new retailer-branded entertainment storefront on the Toshiba VX700 and WX800 3D series LED HDTVs, and DivX Certification helps the optimized playback of video content in the popular format.

About Rovi Corporation
Rovi Corporation is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations. The company also provides extensive entertainment discovery solutions for television, movies, music and photos to its customers in the consumer electronics, cable and satellite, entertainment and online distribution markets. These solutions, complemented by industry leading entertainment data, create the connections between people and technology, and enable them to discover and manage entertainment in an enjoyable form.

Rovi holds nearly 5,100 issued or pending patents worldwide and is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, Hong Kong, Luxembourg, and the United Kingdom. More information about Rovi can be found at