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Toshiba Rolls Out EXCERIA SDXC and SDHC Memory Cards

Toshiba America Electronic Components announced its new EXCERIA line of high performance SDXC and SDHC flash memory cards.

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Unedited press release follows:

Toshiba Launches SDHC Memory Cards with World’s Fastest Transfer Rates

New Line of UHS-I Compliant SDXC and SDHC Memory Cards Provide Transfer Rates up to 95 (MB)/sec

IRVINE, Calif., March 13, 2012 — Toshiba America Electronic Components, Inc., (TAEC)*, a committed leader that collaborates with technology companies to create breakthrough designs, today announced the launch of a new line of high performance SDXC and SDHC memory cards under a new brand name – EXCERIA™[1].  The new line of SD memory cards offers the highest performance levels available.

EXCERIA, named to reflect a combination of “excellent” and “experience”, offers cards fully compliant with the SD Memory Card Standard Ver.3.0 UHS-I[2], and includes versions offering the world’s fastest[3] data transfer speed[4] for an SD memory card.

The SD memory card has emerged as the data storage card of choice in all kinds of personal digital equipment. This success reflects size, ease of use and flexibility and, most of all, performance advances that support such functionalities such as recording HD movies, continuous image shooting with digital cameras, and short transfer times when copying data to other devices.

Toshiba’s EXCERIA SDXC and SDHC memory cards offer fast data read and write speeds and full compliance with the SD Memory Card Standard Ver.3.0 UHS-I.  The minimum recording speed is compliant with UHS speed class 1[5] and SD speed class 10[6].  The new products will be launched in three series, EXCERIA Type 1, Type 2 and Type HD – each offering three versions with different capacities.

The Type 1 series integrates new controllers that realize the world’s fastest data transfers, with a maximum read speed of 95 megabytes (MB)/sec and a write speed of 90MB/sec.  Type 2 series products offer a maximum read speed of 95MB/sec and a write speed of 60MB/sec, while Type HD products have a maximum read speed of 90MB/sec and a write speed of 30MB/sec.

Toshiba, a world leader in the NAND flash memory business, will continue to meet market demands by enhancing its line-up of high performance SD memory cards.  The new EXCERIA line will launch in April.


[1] EXCERIA is a trademark of Toshiba Corporation

[2] UHS-I is the ultra high speed interface in SD Memory Card Standard Ver.3.0 that delivers data at a rate from 25 to 104MB/sec.

[3] As of March 2012

[4] Maximum data transfer speed may vary depending on the host device and file size.

[5] When it is used in UHS interface compliant device, the minimum read and write speed is 10MB/sec.

[6] The minimum read and write speed is 10MB/sec.

Outline of New SD Memory Cards

Key Features

All EXCERIA series

(1)   Compliant with the SD Memory Card Standard Ver.3.0 UHS-104, which defines 104MB/sec as the fastest data transfer speed under the SD Memory Card Standard Ver.3.0 UHS-I.

(2) SDHC memory cards (32GB, 16GB, 8GB) are interoperable with SDHC host devices compliant with SD Memory Card Standard Ver.2.0.

(3) Integrates highly secure CPRM copy protection technology.

(4) The minimum recording speed is UHS speed class 1 and SD speed class 10.


*SDHC memory cards (32GB, 16GB, 8GB) can be used only in SDXC or SDHC compliant devices integrating FAT32 file format.

*SDXC memory cards (64GB) can be used only in SDXC compliant devices integrating exFAT file format.

* GB (Gigabyte).  Product density is identified based on the density of memory chip(s) within the Product, not the amount of memory capacity available for data storage by the end user. Consumer-usable capacity will be less due to overhead data areas, formatting, bad blocks, and other constraints, and may also vary based on the host device and application.

*About Toshiba Corp. and TAEC
Through proven commitment, lasting relationships and advanced, reliable electronic components, Toshiba enables its customers to create market-leading designs. Toshiba is the heartbeat within product breakthroughs from OEMs, ODMs, CMs, VARs, distributors and fabless chip companies worldwide. A committed electronic components leader, Toshiba designs and manufactures high-quality flash memory-based storage solutions, solid state drives (SSDs), hard disk drives (HDDs), discrete devices, LCD displays, advanced materials, medical tubes, custom SoCs/ASICs, imaging products, microcontrollers and wireless components that make possible today’s leading cell phones, MP3 players, cameras, medical devices, automotive electronics, enterprise solutions and more.

Toshiba America Electronic Components, Inc. is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, Japan’s largest semiconductor manufacturer and the world’s third largest semiconductor manufacturer (Gartner, 2010 WW Semiconductor Revenue, April 2011). Toshiba was founded in 1875 and today has over 490 subsidiaries and affiliates, with 203,000 employees worldwide and annual sales of $77 billion. Visit Toshiba’s web site at

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