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Toshiba to Bundle Nero Software

Nero announced that Toshiba will include Nero 9 Essentials and Nero BackItUp & Burn Autobackup Essentials on all upcoming notebooks, netbooks and external hard disc drives (eHDDs) distributed in Europe, the Middle East and Africa (EMEA), enabling customers to backup files, burn CDs, DVDs, and Blu-ray Discs, and sync files and folders.

According to the statement, the partnership contributes to the expansion of Nero’s OEM distribution channel and follows hot on the heels of recent contracts with OEMs such as Acer, Packard Bell, eMachines and Gateway.

“Consumers are becoming more demanding than ever. When they buy a new device, they want immediate access to all the necessary tools that will make their user experience as seamless as possible,” commented Thomas Teckentrup, General Manager Product Strategy and Development, Toshiba Computer Systems EMEA. “Burning data to optical media and sharing or backing up digital content is a key part of this. By bundling Nero’s software, we can give our customers immediate access to reliable and easy-to-use solutions for preserving and enjoying their content.

“The principles of speed to market, ease of use and ongoing customer support are the central pillars of our OEM strategy. Toshiba needed a partner who could quickly roll out a backup and burning solution in multiple languages for the EMEA region. Due to the flexibility and scalability of our products, we could easily fulfill this and deliver the technical support to ensure ongoing customer satisfaction,” commented Hyder Rabbani, senior vice president, Worldwide OEM Sales, Nero AG.

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