Skip to content

TVs and CE Devices Get Connected

Parks Associates announced it forecasts that sales of web-enabled TV devices will reach nearly 350 million units worldwide by 2015.

For more information visit:

Unedited press release follows:

Parks Associates Forecasts Sales of Internet-Connectable TV Devices Soaring to 350 Million by 2015

Online Video-On-Demand and Other Online Entertainment Options to Drive Consumer Interest as CES 2011 to Unveil Fourth-Generation Internet-Connectable TVs

DALLAS, TX–(January 4, 2011) – Consumer desire for on-demand and online video content will motivate sales of Internet-connectable TV devices to nearly 350 million units worldwide by 2015, setting the stage for intense competition in app development, international market research firm Parks Associates reports.

The firm’s Connected Living Room: Web-enabled TVs and Blu-ray Players forecasts worldwide sales of Internet-connectable HDTVs, Blu-ray players, game consoles, and digital video players such as Roku and Apple TV will grow approximately fourfold from 2010.

“The market has reached the fourth generation of connected TVs, and all major manufacturers are debuting new models at CES with innovations in content aggregation, apps development, and user interfaces,” said Kurt Scherf, VP, principal analyst, Parks Associates. “Content options are finally catching up to the hardware innovations, and growing libraries of on-demand movies and TV available are starting to unlock the potential of connected TV devices as multifunction online entertainment and communications platforms.”

The expanded presence of these devices will increase opportunities for apps developers — including third-party developers and giants such as Google, Samsung, and Yahoo! Consumers will also be key in deciding whether a controlled apps environment or the open-browser approach advocated by Google will be the dominant model for the connected TV market in the next five years.

“Companies across the value chain — including content aggregation, broadcast television, delivery and management, CE, pay-TV providers, and retail — have significant opportunities to deliver content to a large number of new devices,” Scherf said.

For more information about Connected Living Room: Web-enabled TVs and Blu-ray Players, visit or contact 972-490-1113,

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.