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Verbatim Showcases Storage at IFA 2010

Verbatim Europe announced that it will showcase its latest storage innovations at this year’s IFA, being held September 3-8, 2010 in Berlin.

According to the statement, this includes 100GB triple layer BXDL Blu-ray media, USB 3.0 SuperSpeed portable hard drives for Mac users, new MediaShare centralized home network hard drive storage, the Clip-it USB Drive and more.

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Unedited press release follows:

IFA 2010: Verbatim spotlights new cool storage designs


Egham, UK, 11th August 2010 – At this year’s IFA, being held from the 3rd to the 8th of September in Berlin, Verbatim will be showcasing its latest storage innovations in Hall 12 stand 118.

* First glimpse of 100GB, triple layer Blu-ray media
* USB 3.0 SuperSpeed portable hard drives for Mac users
* New MediaShare centralised home network hard drive storage for consumers
* Clip-it USB Drive, the red dot award-winning USB Drive
* Gigabyte upgrade for netbook computers USB 3.0 Mac HDD

Sleek USB 3.0 Super Speed Portable Hard Drives for Mac users
Verbatim will showcase for the first time its new range of Store ‘n’ Go Mac Portable Hard Drives. The drives have been specially created for the Mac community and are available in two variants; one with a USB 3.0 SuperSpeed interface, and the other, a  FW800 / USB 3.0 SuperSpeed combo unit.  USB 3.0 SuperSpeed has up to ten times faster data transfer rates than USB 2.0 (based on USB bus speeds). Both are formatted HFS+ for the Mac operating system  and have capacities of 500GB (available now) and up to 1TB (available in December 2010). The sleek, minimalistic design is offered in black and white, and will fit beautifully with any MacBook.MediaShare

Centralised home network storage with MediaShare
Many homes today have more than one computer, creating the need for centralised home storage systems. The new Verbatim MediaShare Home Network Server allows users to easily share files including photos, music and videos, by allowing remote access to these files from any computer or smart phone with an internet connection. It also protects files through automated back-ups and enables media to be streamed to a variety of digital devices including the Sony Playstation® 3, Microsoft Xbox 360 or other DNLA compliant devices.

Clip-itRed dot ‘Best of the Best’ award for Clip-it USB Drive
The award-winning Verbatim Clip-it USB Drive is the first USB Drive that can also be used as a paperclip. Designed by Arman Emami, Clip-it has been awarded the accolade of Red Dot ‘Best of the Best’ 2010. Available in a range of vibrant colours, Verbatim’s Clip-it USB drive combines flash storage with the simple functionality of a paperclip, making it a wonderfully practical solution for daily business or private users.

Netbook Storage Upgrade
Netbook computers by their nature need to be small and lightweight, which means that many of them come with limited SSD storage.  With Verbatim’s new Netbook Storage USB Drive, users can easily add 8, 16 or 32GB of storage to their netbook without increasing the size of its footprint. The USB Drive plugs into the USB port and due to its very small size, can be semi-permanently left in the netbook.USB Drive 3.0

USB Drive Innovations for Professionals
Being shown for the first time will be several new Verbatim USB drives to support a range of users and requirements. For the early adopters, there’s the new USB 3.0 SuperSpeed USB Drive, one of the first USB drives to utilise USB 3.0 technology which offers far superior speeds to USB 2.0. The drive is backwards compatible with standard USB 2.0 ports, so users get the best both worlds.

Small Business USB Drive
or professionals – doctors, engineers, tax consultants, architects etc. – where security of information is vital, Verbatim’s new Secure ‘n’ Go Small Business Security Pack offers a complete and easy-to-use solution incorporating data encryption and endpoint protection. The 256bit AES hardware encrypted USB drive ensures that all data saved on it is 100% secure, and the embedded endpoint protection software can be loaded on PCs to only allow approved, encrypted USB drives access to the data on the computer.  Easy to handle, quick to install and intuitive to use, it is ideal for organisations that may not have a full time IT administrator but still require a robust security solution for their data. Executive Metal USB Drive

Also on show will be Verbatim’s new Executive USB Drive 2.0, with its tough metallic case and fast 25 MB/sec read and 20 MB/sec write performance.  With capacities ranging from 8 to 64GB, the Executive USB Drive is that special high-end device for those seeking the best in quality and performance.

100GB Blu-ray
Visitors to the Verbatim stand will get a chance to see for the first time Verbatim’s new 100GB Blu-ray media.  Blu-ray discs today come with storage capacities of 25GB for a single-layer disc, and 50GB for a dual-layer disc. The 100GB disc adds a third storage layer for extra capacity, and Verbatim is planning to start selling them next year.Blu-ray 6x

Fast, personalised Blu-ray recording
Also highlighted will be Verbatim’s new Blu-ray BD-R offering 25GB of storage capacity with a 6x burning rate and a wide printable surface to enable personalisation or labelling of the disc. The proven MABL technology ensures perfect recording quality and long term reliability. It is suitable for recording films in high definition, backing up and archiving large amounts of data over decades. With a burning time of less than 15 minutes, the 10-pack jewel case is fully inkjet printable (22 – 117mm) due to its printable surface to the inner ring and the 5-pack jewel case is non-printable.

Verbatim’s upturn in storage market and promising outlook
“With our competence in storage technology we recently became number three on the European storage market. Our goal for this year is to stabilise this success by continuing to innovate and offer consumers smart solutions to store, archive and backup their data easily and safely.  At this year’s IFA we will be showing our 100GB Blu-ray media, the MediaShare Home Network Server, our award-winning Clip-it USB Drive, and many other new and exciting products that will introduced to the market over coming months,” says Rüdiger Theobald, Marketing and Business Development Manager Verbatim EUMEA.