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Verbatim to Roll Out Storage Options at CeBit 2012

Verbatim announced that it will launch its latest portfolio of storage devices and media at CeBit 2012.

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Unedited press release follows:

CeBit 2012: Verbatim shows new Storage Solutions and LED lamps

London, 20 February 2012 – Verbatim will be unveiling its portfolio of new products for 2012 at CeBit in Hanover, Germany, from the 6th to the 10th of March in the Planet Reseller area in Hall 14/15, booth H33. The new SATA-III SSDs will be on display along with a number of new USB drive designs and a broad range of LED lamps. A special highlight will be the first showing of Verbatim’s new portable hard drive concept using the Universal Storage Module (USM) system.

Universal Storage Module (USM)
Verbatim’s new USM hard drive offers users a completely flexible and upgradable storage solution as it can be connected using a choice of interface cables or directly using the SATA interface. The drive can be connected to devices in the same way as any standard external hard disk drive by using a removable USB 3.0, FireWire or Thunderbolt™ cable which plugs directly into the USM drive. However, the big advantage of the USM hard drive is that it has the possibility of being plugged directly into devices like TVs, game consoles, set-top boxes, desktop and notebook computers, and other consumer electronics appliances equipped with a USM slot. As the connection is SATA to SATA, the data transfer performance is exceptional. USM is an open standard with specifications provided by the Serial ATA International Organization (SATA-IO), a non-profit industry consortium in cooperation with nearly 200 of the leading technology companies. “In the near future we will see more and more (CE) manufacturers releasing products incorporating USM slots, thereby making USM the new media standard of the future,” explains Rüdiger Theobald, Marketing Director for Verbatim EUMEA.SSD Packaging

New SATA-III Solid State Drives
In 2012 Verbatim will increasingly focus on SSDs. “We expect that the already high demand for SSDs will rise continually in 2012”, Rüdiger Theobald says. SSDs use semi-conductor flash memory chips to store data and have no moving parts which make them very mechanically stable, emit no noise and use very little energy. The new SATA-III SSDs take full advantage of the SATA-III bandwidth and provide extraordinary data transfer rates up to 550MB/sec READ and 510MB/sec WRITE speed, faster system boot up and improved system responsiveness. Featuring the high-end SandForce 2281 controller, the SSDs come with 120GB and 240GB and are available now.

New USB Drives: Fast, stylish and practicalNew USB Range
Verbatim is also presenting a variety of new USB Drives: The Store ‘n’ Go V3 USB 3.0 Drive uses a USB 3.0 interface for SuperSpeed data transfer. A slide and lock mechanism protects the connector of the drive. The Store ‘n’ Go V3 USB 3.0 Drive comes in a wide range of colours and capacities up to 64GB.

New Micro USB Drive RangeThe new Store ‘n’ Go Micro USB Drive+ is a practical little USB Drive that possesses a rubber cover to protect the connector from any damage.  It also has a large carrying ring to enable it to be easily attached to key rings.

The popular Store ‘n’ Go Micro USB Drive will be presented in a new look with an easy grip design and a large sized lanyard loop for convenient carrying.

Both the Store ‘n’ Go Micro USB Drive+ and the new Store ‘n’ Go Micro USB Drive come with a USB 2.0 interface and are available in a range of different colours and capacities up to 32GB. LED

LED products: Efficient and energy-saving lighting for homes and retail stores
The broad range of Verbatim LED lamps experiences an extension for directional as well as non-directional lamps.

A classic A with a CTA dimming function provides a warm bright light and when fully dimmed the tone gets softer and comforting.

In contrast to it shine the 2 new halogen replacement lamps bright and fit perfect into various applications at home, in shops or hotels and restaurants, wherever a spotlight for accentuation is needed. The new PAR16 GU10 with 230lm and the MR16 GU5.3 offers with 470lm and 7W an excellent efficiency of 64lm/W.

About Verbatim
Since 1969, Verbatim has been shaping the development of data storage technology – from Floppy Disks and Magneto-Optical storage media, CD and DVD formats to the latest High Definition media Blu-ray. Moreover, Verbatim offers high quality products in the field of Portable USB Drives, Flash Memory Cards, SSD and External Hard Drives as well as a broad variety of computer Accessories. Verbatim is a subsidiary of Mitsubishi Kagaku Media which is part of the Mitsubishi Chemical Holdings Group and benefits from the outstanding research and development department. With these innovations Verbatim has played a key role in shaping the storage media market. Ultra-strict quality controls during the manufacturing process ensure the high quality of Verbatim’s products, which have been the winners of numerous international comparative tests. The company is the worldwide market leader for Optical Media. For more information, please visit

Since 2010 Verbatim has been developing and selling energy-efficient LED/OLED lighting products for consumer and business applications, based on core technologies provided by Mitsubishi Chemical Corporation. For more information, please visit