Unedited press release follows:
Verimatrix Highlights Benefits of DRM Standards at OTTtv World Summit 2010
Steve Oetegenn to Discuss YouView Strategies for Transforming the TV Experience
LONDON–(December 1, 2010) – OTTtv World Summit 2010
WHO: Verimatrix specializes in securing and enhancing revenue for multi-screen digital TV services around the globe. The next-generation Verimatrix Video Content Authority System (VCAS™) 3 core architecture shifts the value proposition beyond content protection, towards the broader perspective of revenue security for cable, satellite, terrestrial and IPTV operators.
Steve Oetegenn, chief sales and marketing officer, has 25 years experience in the IT space on an international basis having launched numerous high tech products to the global marketplace. He has specialized in digital security and anti-piracy since 1998, working with government agencies, Fortune 500 companies and major Hollywood studios.
WHAT: During the panel “The Impact of YouView on the OTT and Pay-TV Industry as a Whole,” Oetegenn will discuss how non-proprietary DRM standards are playing a significant role in providing content owner and consumer flexibility. In addition, he will discuss how YouView will impact viewing habits; the impact it will have on other pay-TV players; the technologies that will help YouView work; the global influence of the YouView project on other hybrid TV initiatives; the challenges of blending FTA and pay-TV services on a single platform; and the role of standards-based content security in YouView success. He will be joined by executives from YouView, TalkTalk, Digital TV Group and EBU.
To learn more about Verimatrix’s use of the HTTP Live Streaming adaptive bitrate standard to securely deliver video services to multiple devices, please download our white paper on “The Impact of Adaptive Rate Streaming: A Primer for Digital TV Executives.”
WHEN: Tuesday, 7 Dec. 2010 at 15:00
WHERE: OTTtv World, Paddington Hilton Hotel, London
Verimatrix specializes in securing and enhancing revenue for multi-screen digital TV services around the globe. The award-winning and independently audited Verimatrix Video Content Authority System (VCAS™) and ViewRight® solutions offer an innovative approach for cable, satellite, terrestrial and IPTV operators to cost-effectively extend their networks and enable new business models. As the recognized leader in software-based security solutions for premier service providers, Verimatrix has pioneered the 3-Dimensional Security approach that offers flexible layers of protection techniques to address evolving business needs and revenue threats. Maintaining close relationships with major studios, broadcasters, industry organizations, and its unmatched partner ecosystem enables Verimatrix to provide a unique perspective on digital TV business issues beyond content security as operators seek to deliver compelling new services.