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Viaplay Goes Over-the-Top with Irdeto

Irdeto announced that Viaplay will deploy Irdeto’s ActiveCloak for Media software security on its Over-the-Top (OTT) video service.

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Unedited press release follows:

Viaplay selects Irdeto ActiveCloak™ for Media to securely deliver more OTT entertainment to consumers

Viaplay expands the reach of its leading OTT service to obtain more compelling content for consumers with Irdeto’s renewable, dynamic software security solution

AMSTERDAM – 3 July 2012 – Irdeto, a global software security and media technology company, today announced that Viaplay has expanded its relationship with the company to include the deployment of Irdeto ActiveCloak™ for Media. Irdeto ActiveCloak for Media is a dynamic and renewable software security solution which protects media applications and content on the most popular consumer devices. Viaplay, the over-the top (OTT) company of MTG, is using Irdeto ActiveCloak for Media to allow it to expand the range of devices from which consumers can view premium content, starting with the iPhone and iPad. With ActiveCloak protection, Viaplay is able to further establish itself as a trusted OTT distributor for content owners, studios and rights holders.

“Irdeto continues to be a trusted partner to Viaplay, and our decision to deploy ActiveCloak to protect our brand and our ability to license the best content is just another example of how Irdeto’s technology aligns with our vision,” said Niclas Ekdahl, CEO of Viaplay. “In an OTT environment, assuring studios and rights holders that their assets are protected is essential for us to obtain the most exciting and latest content for our consumers. With ActiveCloak, we are able to securely deliver quality content to the most popular consumer devices to the satisfaction of the content owners while maintaining a compelling and intuitive environment for the consumer.”

With higher than average broadband penetration (over 92% in Sweden), Scandinavia is seen by Streaming Media as leading the way in OTT video. Working closely with Irdeto, smart TV and IPTV applications leader Accedo and hybrid OTT set-top box and middleware specialist Netgem, Viaplay has also now launched the first hybrid set-top box in Scandinavia to combine linear free-to-air broadcast and on-demand OTT content. With 25 linear streamed channels and the full range of Viaplay’s on-demand and live content, the new STB offers another excellent route to market for Viaplay and great content on the big screen for its customers.

Ben Bennett, SVP of Sales and Marketing, Online, Irdeto, said: “Viaplay is a trailblazer in running a highly successful and popular OTT service and Irdeto ActiveCloak for Media is setting the standard for security in the connected device environment. As Viaplay extends its service, expanding the relationship to include content protection on more consumer devices was a logical next step. We value highly the relationship with Viaplay in one of the most technically advanced OTT markets in the world.”

Irdeto ActiveCloak for Media protects everything from catch-up TV to Hollywood movies, delivered over-the-top or through the home network, helping content owners, operators and CE manufacturers to build a successful digital media business model that can be securely monetized. The solution also helps to future proof revenue streams by enabling customers to extend their services to any connected device using any DRM or adaptive bitrate streaming technology. Leading providers like Comcast, Rogers, Mediaset, Astro and Sony rely on Irdeto to protect and enable their digital media businesses.

About Irdeto
Irdeto is the most innovative software security and media technology company in the world. Through its dynamic monetization and security technologies, the company allows new forms of distribution for broadcast, broadband and mobile entertainment, as well as for the world’s most popular apps, eStores and consumer devices. Regionally headquartered in Amsterdam, Beijing and San Francisco, the company employs more than 1,000 people in 25 locations around the world. Irdeto is a subsidiary of multinational media group Naspers (JSE: NPN). Please visit Irdeto at

About Viaplay
Viaplay is a subscription-based online pay-TV service that offers viewers a wide range of Nordic and international TV series and movies, as well as live premium sports content including UEFA Champions League and English Premier League football, NHL ice hockey and Formula 1 motor racing. Viaplay is available via the open internet and can be accessed on web-connected devices including personal computers, smart phones, tablets and TV sets. Viaplay was launched in March 2011 and is available in Sweden, Norway, Denmark, Finland and Russia. Visit for more information.

Viaplay is part of the Modern Times Group (MTG), an international entertainment broadcasting group with operations in free TV, pay TV, radio and content production on four continents.