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Videotron Embraces Sensio 3D Technology

Sensio Technologies Inc. announced that it has signed an agreement with Videotron, which plans to offer cable TV-based 3D services in Quebec.

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Unedited press release follows:

SENSIO Puts SENSIO® 3D Technology and Expertise to Work for Videotron

Videotron’s customers will have access to the best-quality 3D whether their TV is 3D-enabled or HD-only

MONTREAL, QUEBEC–(Nov. 17, 2010) – SENSIO Technologies Inc. (SENSIO) (TSX VENTURE:SIO) is pleased to announce that it has signed an agreement with Videotron, the leading integrated communications company in Quebec. As part of its broadcasting activities, Videotron will launch a 3D content offering this coming December. The cable-TV distributor has selected SENSIO for its SENSIO® 3D technology as well as its expertise, acquired through over ten years in the industry, in order to deliver the most immersive experience to the consumer, whatever the type of television set owned.

“Our mission is to provide the best possible experience to all our customers,” said Robert Dépatie, President and CEO of Videotron. “SENSIO’s 3D technologies are the best available in terms of image quality, immersion and comfort for viewers. It’s also a real pleasure to be doing business with another Canadian company, from our home province of Quebec to boot.”

For 3DTVs, programming will be offered in the SENSIO® 3D format. SENSIO® 3D technology enables broadcasting of 3D content over the conventional 2D infrastructure, via cable, satellite or IPTV, while providing superior quality to common frame-compatible formats. SENSIO® 3D delivers ‘visually lossless’ 3D images, which are so faithful to the originally captured images that the difference is imperceptible to the eye of the viewer. For non 3D-enabled TVs, SENSIO’s know-how enables the best-quality anaglyph (viewed through the red-and-cyan glasses), which provides an unrivalled level of viewing comfort. Through these technologies, Videotron’s customers will be able to view diversified 3D content including movies via video-on-demand, sporting events and concerts.

“We are very proud that our first agreement with a cable broadcaster is with a Canadian company,” stated Nicholas Routhier, President and CEO of SENSIO. “Videotron wants to offer 3D programming of a better visual quality and our aim is to enable our partners to supply an improved customer experience. It’s a real meeting of visions.”

For more information on SENSIO, its products and its technologies, visit

SENSIO Technologies Inc. (TSX VENTURE:SIO) — With its significant expertise in the field of 3D video, SENSIO develops and markets stereoscopic 3D digital compression, decompression, and display-formatting technologies. Its solutions are deployed on a global scale by content creators, games developers, broadcasters, specialty channels, and digital cinemas, allowing customers to generate substantial additional value-added revenue streams.

Its flagship technology, SENSIO® 3D, allows the high-quality distribution of 3D content through conventional 2D broadcast networks (cable, satellite, IP) and playback on any 3D display device, including home theatre and digital cinema projectors. This technology has allowed SENSIO to make its mark by enabling broadcast of high-profile live 3D events worldwide. SENSIO is listed on the Toronto TSX Venture Exchange. For more information, please visit We.Deliver.3D.Today.™