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VUBIQUITY Acquires Digital End-to-End Technology from Warner Bros.

VUBIQUITY announced that is is acquiring Digital End-To-End (DETE), a managed content technology service, from Warner Bros. Technical Operations.

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Unedited press release follows:

VUBIQUITY to Acquire Digital End-to-End Technology (DETE) from Warner Bros. Technical Operations

Deal Enables Leading Provider of Premium Content Services to Expand Digital Distribution Capabilities

LOS ANGELES — VUBIQUITY, the global provider of premium content services, today signed a deal to acquire Digital End-To-End (DETE), a managed content technology service, from Warner Bros. Technical Operations. The deal will enable VUBIQUITY to expand its already robust content services and distribution capabilities.

UBIQUITY will acquire DETE to service all of its clients, made up of the world’s leading video content and service providers – including Warner Bros. – with best-in-class content management. VUBIQUITY plans to build upon DETE’s current capabilities by combining the technology with its AnyVU Cloud service to house an unlimited number of digital content titles more efficiently for faster, secure delivery to its over 500 current content distributors. VUBIQUITY’s cloud-based service will also enhance flexible content management through expedited language translation and assembly for multiple format versions at a lower cost.

“Pairing DETE with VUBIQUITY’s AnyVU cloud-based service will save us and our clients significant time, effort and resources while providing expanded and improved digital distribution,” said Brendan Sullivan, EVP of Technology for VUBIQUITY. “We are eager to incorporate the DETE technology into our current, cloud-based business with the ultimate goal of servicing our clients from beginning to end with speed, flexibility and security to generate quality results.”

“DETE was the first technology to transform the way content is managed and delivered,” said Vicky Colf, Executive Vice President & General Manager, Warner Bros. Technology Solutions and Warner Bros. Technical Operations. “VUBIQUITY has established itself as the leader in digital content management services and delivery, and we look forward to our continued work together bringing high-quality digital content to consumers, everywhere they want to view content now and into the future.”

VUBIQUITY is the leading global provider of Premium Content Services. From licensing to delivery, VUBIQUITY offers a full scope of managed services including digital and OTT distribution to every major media provider. The company provides capabilities for linear and on demand viewing that supports rental, sell-through, ad-supported and subscription business models for multiscreen purposes. A global organization, VUBIQUITY utilizes a Content-as-a-Service model to enable cost-effective end-to-end solutions for monetization. VUBIQUITY is a privately held company with primary offices in Los Angeles and London. Visit us at and follow us on Twitter @Vubiquity.

About Warner Bros. Technical Operations:
Warner Bros. Technical Operations is responsible for providing comprehensive, operational management for areas directly related to the worldwide distribution of the Studio’s content (theatrical, DVD, Blu-ray Disc, digital, games and television), protection of content, asset management and distribution through traditional, new and emerging outlets.