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Warner Bros. Expands DVD2Blu Upgrade Program

Warner Bros. Home Entertainment Group announced that it has has expanded its “DVD2Blu” upgrade program.

According to the statement, starting today, consumers can select from 90 of Warner Home Video’s titles to upgrade that include “Under Siege” and “Superman II: The Richard Donner Cut” as well as films from the 1980s including “Risky Business” and “The Lost Boys.”

Launched in 2009, DVD2Blu allows U.S. consumers to upgrade the movies they already own on DVD to Blu-ray Disc. The process is simple – select the titles to upgrade, mail in the DVDs with pre-paid postage and later receive copies of the same film on Blu-ray Disc. Titles such as “V for Vendetta,” “Deliverance” and “Ocean’s Eleven” can be upgraded for as little as $4.95 plus shipping and handling charges.

Warner Bros. Home Entertainment Group will recycle all DVDs mailed for upgrade. The discs will be processed and used for future plastic packaging.

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