Unedited press release follows:
RAMP and Watchwith Partner to Deliver Comprehensive Metadata Services for Next Generation Interactive Video
Partnership Will Provide Content Owners, TV Programmers and Service Providers with Integrated Metadata Services to Power Social TV, Second Screen, and Connected TV Applications
TV of Tomorrow Show 2012
WOBURN, Mass. & SAN FRANCISCO — RAMP, the leader in next generation search and video experiences, and Watchwith, the leader in related content syndication, today announced a partnership to integrate RAMP’s automated metadata, search, and publishing services with the Watchwith Platform™ for time-based related content creation, control and syndication.
Under the terms of the partnership, RAMP and Watchwith will integrate RAMP’s award-winning content optimization platform, MediaCloud™, with the Watchwith Platform™ for creation, control, and distribution of rich time-based metadata to support new consumer experiences around film, television and commercials. The resulting integration will provide content owners, programmers and service providers with a comprehensive suite of metadata services to power revolutionary new video discovery, delivery, and interaction applications. The two companies will also sell and support each other’s existing products and will co-develop new products and services.
RAMP’s ability to automate the production of frame-level metadata combined with Watchwith’s Showrunner™ producer tools provides the ultimate creation and control solution for content providers to create highly contextual related content and second screen experiences. For application developers, a combined set of APIs will enable developers to produce and manage multiple layers of contextual and experiential metadata, and to easily add custom metadata to individual videos and entire video collections.
Integration of RAMP’s Optimized Search, Publishing, and Video solutions and the Watchwith Platform will provide the ability to:
• Quickly deploy advanced metadata search and related content discovery features
• Rapidly and efficiently create related content to power SocialTV, Second Screen, and Connected TV applications
• Build highly engaging player experiences with rules-based dynamic advertising, related content, and other contextual events
“Time-based metadata is the missing link in delivering the future of television,” said Tom Wilde, RAMP CEO. “Watchwith’s producer tools and platform for metadata creation, management and delivery combined with RAMP’s focus on providing automation and curation of rich metadata at scale is the solution the industry has been waiting for.”
“Our customers want to create and deliver high quality related content around their movies, TV shows, and commercials” added Watchwith CEO Zane Vella, “RAMP’s industry leading solution for automated metadata creation is the perfect complement to our production and syndication platform.”
Representatives from Watchwith and RAMP will be available at the TV of Tomorrow Show in San Francisco on June 12th and 13th to provide more details about the partnership.
RAMP has developed the Web’s first Content Optimization platform, and is the only universal solution for all types of web content – video, audio, text and images. Using RAMP, clients are able to fully leverage the value of all of their content assets by driving increased discovery across search and social sites, enhance user engagement through dynamic search and publishing solutions, and maximize revenue through sophisticated advertising capabilities.
Leading publishers using RAMP include –Thomson Reuters, FOXNews, ABCNews, NBC, Dow Jones, Meredith, and others. For more information visit: RAMP.com, or contact us at info@RAMP.com.
Watchwith, the leader in related content syndication, is a cloud platform that content owners and distributors use to create and control related content around films, TV shows and commercials. The Watchwith Platform provides syndication of related content to smartphones, tablets, connected TVs, game consoles, OTT set-top boxes, managed network set-top boxes and Blu-ray™ discs. Powered by the Related Content Database™, Watchwith enables content owners to create new licensable related content properties that will generate profits across media far into the future and transform how people experience film and television. Motorola Mobility, Inc., and Sony Network Entertainment are investors in the company. Watchwith is headquartered in San Francisco, California. For more information visit watchwith.com, or contact us at firstname.lastname@example.org.