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YouTube Enlists RightsFlow for Music Rights Management

RightsFlow announced an agreement with YouTube to assist the online video provider with music rights management.

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Unedited press release follows:

YouTube Taps RightsFlow for Publishing Rights Management

NEW YORK, Feb. 9, 2011 — RightsFlow today announced an agreement with YouTube to assist with music rights management. The deal allows YouTube to enlist RightsFlow’s help in processing and managing music rights.

David G. King, YouTube Product Manager responsible for rights management, said, “We are excited to be working with RightsFlow to help address the complexities around music rights management.”

Patrick Sullivan, RightsFlow President/CEO, added, “We are pleased to be working with the premier online video community to expedite rights administration and drive royalty revenues for publishers and songwriters. Our agile technology platform and skilled staff enable us to effectively manage the accelerating traffic flow through YouTube’s intersection of content and commerce.”

About RightsFlow
RightsFlow is a leading technology-enabled licensing and royalty service provider for artists, record labels, distributors, and online music companies. Our technology powers rapid song identification and provides an unprecedented level of transparency for both licensees and licensors. RightsFlow specializes in obtaining bulk physical, DPD, and ringtone licenses including streaming, tethered, and limited download rights. Our proprietary “FLOW” licensing technology and 23 million song database allow us to serve over 12,000 clients obtaining licenses from publishers and songwriters all over the world – including major, independent and artist controlled works.

RightsFlow also powers Limelight (, its online mechanical licensing utility providing the simplest way for musicians, bands, choirs and labels to clear any cover song. RightsFlow is a member of DDEX, DiMA, NARM and A2IM.

About YouTube
YouTube is the world’s most popular online video community allowing millions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, CA and is a subsidiary of Google Inc.