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Hannover House Signs with YouTube

Hannover House, the film and video distribution division of Target Development Group, Inc., announced that it has entered into an agreement with Google to establish a video rental and video-on-demand channel for Hannover House movies through YouTube. The venture will launch this week and will initially cover more than 100 films in the Hannover House libraries, including titles from Elite Entertainment, FOCUSFilms, Plaza Entertainment and Hannover House.

“YouTube and Google are uniquely positioned to reinvent the entire video-on-demand consumer model,” said Eric Parkinson, C.E.O of Target and Hannover House. “Their reach is unsurpassed, and their consumer pricing model is extremely competitive, in many cases beating traditional video rental costs. With more and more consumers moving toward video-on-demand as a convenient way to view movies, the Hannover House movie channel venture with YouTube will prove invaluable to our company.”

“We believe that video-on-demand will continue to grow over the next few years into a major revenue source for the company,” Parkinson concluded. “The technology has reached the point where films can be quickly and safely streamed directly to consumers, and this creates an immediacy not previously available. Additionally, video-on-demand eliminates the inventory, freight and storage costs associated with hard goods items such as DVDs and Blu-ray units.”

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